The rise of the buying agent

May 2021 : Country Life

As demand continues to outstrip supply in the fast-paced prime residential property market, buying agents are playing an increasingly pivotal role in helping people secure the perfect home at the right price.

Hannah Aykroyd is MD of Aykroyd & Co, an independent, boutique property advisory firm focusing solely on protecting the buyer’s interests. ‘The London market is complex and competitive, particularly in the family-house market, where a huge proportion are transacting off market,’ she says. ‘Having a trusted advisor with excellent connections and the ability to identify the vendor’s pressure points and negotiate firmly is incredibly important.’ Mrs Aykroyd has been joined by former VanHan colleague Sophie Bonsor and Edward Towers MRICS. ‘Having a close-knit team of highly-qualified professionals allows us to offer a truly personal service with the utmost discretion.’